BUTTERFLY
The Client
Butterfly Appliances is a Crompton company that manufactures a comprehensive range of home appliances, kitchen products, and cookware. Across the globe, Butterfly products have been recognized for their quality standards by various international organizations.
The Objective
- Increase Brand Awareness & Consideration during 2022 festive season (Aug-Oct)
- Aid offline sales during festive season
Highlights
Growth in revenue
1.5% trackable incremental offline revenue from digital campaigns
Organic Traffic
Organic traffic increased by 8% from baseline during the festive season
Brand Awareness
5.3% Awareness Lift & 9.9% consideration lift
Campaign Success
170 MN Impressions 74 MN Video Views 1.6 MN Website Visits
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What Our Clients Say
Cyclitic's perspective on marketing is very refreshing. Inspite of running an Analytics-driven company they closely evaluate all other variables (including qualitative variables) to come to a conclusion.
Working with Cyclitics has been phenomenal as Divya has always owned the entire performance marketing piece end to end . Extremely proactive , data driven and result oriented team.
We take our marketing efforts seriously and have always maintained high standards and followed current trends to connect with the local audience. We are delighted by the results of all our campaigns done by Cyclitics team.. It’s been refreshing working with a collaborative agency team that understands our market area and audience.
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