The Client

Butterfly Appliances is a Crompton company that manufactures a comprehensive range of home appliances, kitchen products, and cookware. Across the globe, Butterfly products have been recognized for their quality standards by various international organizations.

The Objective


Growth in revenue

1.5% trackable incremental offline revenue from digital campaigns

Organic Traffic

Organic traffic increased by 8% from baseline during the festive season

Brand Awareness

5.3% Awareness Lift & 9.9% consideration lift

Campaign Success

170 MN Impressions 74 MN Video Views 1.6 MN Website Visits

More Success Stories

A list of our success stories we’re proud to show. Curious about what yours will look like?

What Our Clients Say

Cyclitic's perspective on marketing is very refreshing. Inspite of running an Analytics-driven company they closely evaluate all other variables (including qualitative variables) to come to a conclusion.
Sunu Nair
VP Marketing, Indiabulls
Working with Cyclitics has been phenomenal as Divya has always owned the entire performance marketing piece end to end . Extremely proactive , data driven and result oriented team.
Rahul Jain
Co-founder, Rashki
We take our marketing efforts seriously and have always maintained high standards and followed current trends to connect with the local audience. We are delighted by the results of all our campaigns done by Cyclitics team.. It’s been refreshing working with a collaborative agency team that understands our market area and audience.
Deepak Prakash
Head of Digital Marketing, Butterfly Appliances

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