Bisleri
The Client
Bisleri International, the most recognizable brand of bottled water. The company sells bottled water and soft drinks. Bisleri has been a household name for decades and is the most trusted mineral water brand in India.
The Objective
- Understand user behavior to increase conversions through a brandโs e-commerce website.
- In-depth analysis of existing customer base to increase LTV
- Create Digital Persona of the Website audience
Highlights
Tracking Transactions
More than 1,00,000 transactions Mapped to website visitors
Customer Segmentation
10 Customer Segments were created based on RFM analysis
User Persona
Based on behavior data digital persona of website visitors created
Data Points
Differentiated website visitors vs customers on 10 metrics
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What Our Clients Say
Cyclitic's perspective on marketing is very refreshing. Inspite of running an Analytics-driven company they closely evaluate all other variables (including qualitative variables) to come to a conclusion.
Working with Cyclitics has been phenomenal as Divya has always owned the entire performance marketing piece end to end . Extremely proactive , data driven and result oriented team.
We take our marketing efforts seriously and have always maintained high standards and followed current trends to connect with the local audience. We are delighted by the results of all our campaigns done by Cyclitics team.. Itโs been refreshing working with a collaborative agency team that understands our market area and audience.
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